What is Recall Advertising?
Definition
Recall advertising is advertising used during a recall petition period to promote or oppose, directly or indirectly, the the recall of the Member who is the subject of the petition.
Organizations or individuals, other than the recall proponent and the Member who is the subject of the petition who wish to sponsor recall advertising are considered to be recall advertising sponsors.
In contrast, conducting advertising on behalf of a recall petition proponent or the Member who is the subject of the petition is not third party advertising but rather a recall expense of the proponent or Member.
Recall Advertising Sponsors must be Registered
Anyone who is not registered with Elections BC must not sponsor initiative advertising. Registration is free. See Recall Advertising Sponsor - Application for Registration.
Recall Advertising must indicate Sponsorship
Recall advertising must not be conducted (or published) unless it identifies the name of the sponsor, indicates that the sponsor is registered under the Recall and Initiative Act and indicates that it was authorized by the sponsor. Also, the advertising must give a British Columbia mailing address or telephone number at which the sponsor may be contacted. For example:
Authorized by Jane Doe, registered sponsor, (604) 123-4567
Recall Advertising Disclosure Reports are Required
Recall advertising sponsors must file recall advertising disclosure reports with the Chief Electoral Officer within 28 days after the end of the recall petition period. Download the reporting forms, Recall - Forms.
